Groove Music Pass is dead, what's next?

As of October 2, 2017, we’re excited to announce that we’re partnering with Spotify to bring the world’s largest music streaming service to you. We know that access to the best streaming experience, the largest catalog of music, and a variety of subscriptions are on the top of your list. Now you can move your curated playlists and collection from Groove directly into Spotify.

Several days ago, Microsoft announced Groove Music Pass would discontinue service on December 31st, 2017. Also, Microsoft suggests Groove Music Pass users move to Spotify. It's the most popular streaming music service provider in the world. If you are using the latest version of Groove Music app, it not too troublesome move your playlist and collection to Spotify.
The Groove Music Pass service will be discontinued


Groove Music Pass has never been successful, but it still not bad.

It's commonly thought that Groove Music's market share is far behind the market-leading Spotify's 140 million monthly active users. Indeed, Groove Music Pass didn't have too many users, as far as I know, most of the users are from Xbox, Windows 10(include Windows 10 Mobile) platform, is cause Groove Music app has good experience in those platforms. Especially in Windows Phone, Groove Music is much better than Spotify. When you search "Groove Music" on Google or Twitter, as you can see, it still has some people support this project. Groove Music Pass failed? I don't think so.

But Microsoft doesn't care those supporters.

They killed Groove Music, just like they murdered Microsoft Band and Windows Phone. We have too many reasons to believe that Microsoft is undergoing transformation to another kind of company, they are trying to throw away the old baggage, just like IBM sold its PC business to Lenovo. Nowadays, Microsoft no longer talks about "Mobile first, cloud first." It's all changed. This is business, there is no perfect solution, sometimes you have to abandon something. Unfortunately, we are forsaken.

From Groove Music Pass to Spotify, it's a better choice?

For most of the users, YES.
I've been using Groove Music for a while. It's work quite well in UWP platform, even Windows 10 Mobile. Moreover, thank MSN, Groove Music Pass's streaming service is speedy and reliable, even in China Mainland.
It sounds good, but still can't save Groove Music Pass. Why?
The reason is Microsoft don't care its streaming music service.
For example, Spotify provides 320Kbps audio in OGG for Premium users, Apple Music delivers 256Kbps audio in ACC, but Groove Music Pass only gives 192Kbps in WMA.
It should be nearly impossible to tell the difference between 320Kbps@OGG and 256Kbps@ACC, but in high-bitrate battle, 192Kbps@WMA definitely loses.
But Microsoft didn't try to do anything to upgrade sound quality.
If you are using Groove on PC or Xbox, move to Spotify at least you will get better sound quality.
For Windows 10 Mobile and Xbox One user, I think it's not a better choice.
Spotify is fucked, they announced Spotify is available in Windows Store, but they just made a "Win32 UWP" for PC by a converter which name is "Project Centennial." They also made an app for Xbox One, but it isn't a real UWP app too. Instead, it is the HTML-based app used on Android TVs and other platforms.
How about Windows Phone platform?
Well, Spotify still can work, but it's an old app which is design for Windows Phone 8. Groove Music Pass still can work well before the end of this year, but other providers, hmm, you know.

Groove Music is dead, what's next?

Since Satya Nadell cames to power, significant changes have taken place in Microsoft. It's hard for me to judge Nadella is successful or not, but I believe Nadella isn't at all pay attention in popularizing Windows 10 platforms.
2 years ago, I can connect all of my Microsoft devices each other, when I got an SMS or email it will push to my Phone, my PC, my tablet, even my Microsoft Band. I also can reply it from any device. But today, Microsoft Band is dead, Windows Phone also is gone. Their so-called "Mobile First" destroyed himself own ecosphere and moved their product to other platforms, such as Cortana can work on iOS and Android. But Siri and Google Now don't need work on Windows, lol. By the way, "we don't hate WP, we just killed WP and trying to make other platforms better." How ridiculous!
We have no hate for WP

Back the topic, I think Microsoft will discontinue Microsoft Movies & TV in the future. This service is as old as Groove Music Pass(Xbox Music, Zune Music). And it also not very successful.
In the end, I prepared a banner picture for Microsoft. Don't thank me. 很惭愧只做了一点微小的工作
Just a joke